Q: Tell me a bit about yourself and what you do.
I’m Felicity Evans, Founder, and Alchemist at Imbibe Living. Alchemy is the magical process of turning nothing into something, and that’s what I do every day. It’s such a cool way to spend my time – to literally watch life spring forth into a delicious drink that offers so much radiance and vitality. Through the gorgeous process of fermentation, water kefir, which is a living culture, converts liquids into living probiotics.
I’ve written a recipe book called Probiotic Drinks at Home, I stock a gorgeous range of water kefir drinks at around 200 health food stores, I teach fermentation, etc.
Q: You’ve been able to create an amazing brand of fermented probiotic products. How did Imbebe come to be and what was that creative process like?
My search for a better life! I had a health crisis after the birth of my baby and I wasn’t living life to the full – I needed more energy to keep up with them and live as vibrantly as I knew I could. Sick and tired of being sick and tired I started my research phase which introduced me to the importance of gut health for overall wellness, so I started to make the most delicious probiotic fermented drink called water kefir. I made it in my home, with one baby strapped to my chest and the other at my heels. I started my kitchen trials, making this probiotic-rich drink and perfecting it and before long a health food store invited me to range in store. And the rest has been trying to keep up with a growing family and business!
Q: What are fermented probiotic products and how do Imbibe products support someone’s health?
The benefits are so many and varied – we are outnumbered around 10:1 bacteria to human cells, so we need to help these guys out by adding more good bacteria (probiotics) to our systems to help outnumber the bad bacteria. “Probiotic” literally means “for life” and they are the good bacteria that we need every day to help with a myriad of essential functions.
Want glowing skin? You need probiotics. Want sexy hormones? You need probiotics. Want better digestion? You need probiotics. Want better mental clarity and moods? You need probiotics. Want more energy? You need probiotics.
Q: Your main focus with Imbibe is gut health. Why do you think gut health is so key to healthy living?
The gut is responsible for more than just having glowing skin, it has a significant impact in these ways:
- digestion and absorption of nutrients
- immunity – as around 80% of your immunity is made and housed in your gut
- happiness – around 70% of serotonin (the feel-good hormone) is made in your gut
Digestion starts in the mind. How do you think and feel about food; what is your relationship to your plate. Once you have ease with your food choices and welcome your food with love and respect, there will be a chemical reaction sent to your gut to digest and absorb the nutrients from your food better.
Q: What about people with no physical health concerns or physical symptoms? Do you think they need to consume probiotics?
Even if you are perfectly healthy and are ticking all the boxes when it comes to caring for your beautiful temple, the fact is that we live in a highly toxic world with environmental pollutants all around us and it’s impossible to 100% avoid them. Most of us are stressed, whether we realize it or not. Whether you are working the grind and/or running after kids, life these days is pretty full-on! And this stress affects our gut, which in turn affects all other facets of our life.
Q: You also sell at-home fermentation kits and a probiotic recipe book. Are the drinks that easy to make? I would think it would be a complex process.
I break all the drinks down into super easy to follow steps so you are guided all the way. Seriously, if you have honey and water and a jar, you can make a probiotic honey mead. It can be that simple!
Q: Your Imbibe products are now stocked in around 200 gorgeous retail outlets, with plans for further expansion. Did you envision this when you first started experimenting with fermented probiotics?
Sort of. I always knew that these drinks have the potential to radically enhance someone’s life, so I knew they would travel far and wide but probably the speed at which it’s happening surprised me.
Q: Your mission is to inspire 1 million families to incorporate living probiotics in their life. Why don’t you think people are utilizing probiotics already? Do you think it’s a lack of knowledge or something else?
I think people think it’s terribly hard. And we are all so busy with our modern lives that we think we can’t fit it in, but we can! I’m super busy, I have a young family and a growing business – so I know what it’s like to be super busy. Also, I think these traditions have not been passed down, so people don’t know how to access this information – that’s where I come in!
Q: How do you recommend someone start if they wanted to start learning about probiotics and improving their gut health?
Get my free Ebooks and video tutorials from Imbibeliving which will give you a great start!
Q: What’s your favorite wellness habit or hack?
Sunshine – get around 15 mins each day.
Q: What does “Living Well” mean to you?
Living in alignment with your purpose and joy.
Want to learn more about Felicity Evans and her Imbibe products? You can find her at: Imbibeliving